Pretty Is Not Enough

Pretty is not enough.... So the new Bare Escentuals commercial got me thinking. The slogan says “Pretty is what you are, Beauty is what you do with it.” I was curious about that statement and captured by it. I asked the Lord why? It sounds weird and like its telling people that who they are isn’t enough. So then I researched the slogan and the company. http://www.nytimes.com/2011/09/02/business/media/for-bare-escentuals-pretty-isnt-good-enough.html?pagewanted=all That’s the link I read. It tells of how they picked the models for the campaign, not on what they looked like but on personality based questions the models had to answer. The company never even saw the models they picked until they were getting ready to shoot the campaign ads.They wanted to make sure they had role models not just models. One they picked was a volunteer firefighter and another was a mother of three who played basketball and rode a motorcyle. They wanted real women who did real things. They also did not retouch the models. They left in every wrinkle and imperfection that might be seen as bad, but because it spoke of their life lived, they called it beauty. ” “We can all be pretty, but beauty is an action,” said Leslie Blodgett, the executive chairman of Bare Escentuals. “Hopefully it’s a rally cry for ‘Don’t just be pretty and sit there and get your picture taken and do nothing.’ ” And this got me thinking about the Kingdom of God. God made us special people, he gifted us and we are his sons and daughters. We ARE. But most of us sit around and do nothing. We sit in our churches and listen but then go home unchanged. We blame everyone else for why nothing radical is happening but we don’t realize that it is up to us to live radically to see radical things. So I’m encouraged. A son or daughter is what we are. But we must do something with it. We must put it into action, we must live it out. I don’t think Bare Escentuals intended to cause that kind of thinking but I know I thank God for that little nugget of truth at the most random time.